About us
Team and Values
The story of BeeO unfolds like a living kaleidoscope of appreciation for nature, promotion of holistic health, and a deep commitment to sustainability.
BeeO Founders' Stories
The magic of BeeO became a reality, when a team with a shared vision and values came together. Meet the personalities who form the foundation of BeeO:
Dina Hirsbrunner
an experienced managing director, dedicated to organic farming since childhood. For over 10 years, Dina has successfully managed the MagBio supermarket and the wholesale company Hima la Vie SA, both recognized for their expertise and quality in the organic industry.
Julia Sievers
a passionate business economist with a Master’s in Management from the London School of Economics, specializes in sustainable and holistic approaches to corporate leadership. Julia believes that integrating well-being, environmental consciousness, and long-term thinking into business strategy is essential for building a harmonious and resilient future.
Elena Kelbch
a trained engineer, exploring the healing powers of nature for over 40 years. Elena is convinced that a holistic approach to health is a mechanism that harmoniously promotes the well-being of both people and nature.
Michele D’Ancona
a seasoned financial executive with a passion for fine healthy foods. Michele's mantra, "Mens sana in corpore sano" (a healthy mind in a healthy body), reflects her belief that choosing natural ingredients and using sustainable flavorful healthy food preparation methods are key to living a balanced and holistic life.
Philippe Meuwly
holding a PhD in biology, a committed biologist and founder of the innovative company Pharmalp SA. Philippe combines extensive knowledge of the healing powers of Alpine plants with a profound understanding of nature’s synergies.
Bernd Beetz
a globally recognized entrepreneur, known for his groundbreaking achievements at Coty Inc., extensive experience in the consumer goods industry and a clear vision for sustainability. Today, that vision has become deeply personal: Moved by his young daughter Helene – whose fine sensitivity to nature touches him deeply – Bernd co-founded BeeO to inspire people to live in harmony with the natural world.
BeeO is not just an organic concept store, but the living expression of a movement that celebrates well-being in connection to nature.
BeeO Mission
Bees have been revered for their role in pollination and honey production, but their true magic lies in their ability to create harmony within their community and their environment. At BeeO we believe that true well-being begins with harmony - harmony with nature.
For this reason, we strive to select the highest quality organic products, from trusted partners who share our commitment to sustainability, excellence, and respect for natural systems. In doing so, we focus on harmony with nature and see ourselves as part of a greater whole, where everything is interconnected.
However, our mission goes beyond offering exceptional products—it is about creating a place that serves as a source of inspiration, inviting people to connect with nature and supporting them on their journey toward a healthier, happier, and more sustainable future.
BeeO Core Values
Just as the six sides of a hexagon come together to form a strong and harmonious shape, BeeO’s six key values interconnect to create a meaningful and impactful journey toward a better life for people and our environment:
Well-being
BeeO follows a holistic approach to health, promoting nutritious, organic offerings that nurture both individuals and the environment.
Harmony
BeeO values living in harmony with the environmentby respecting natural ecosystems, inspired by the symbiotic relationship between bees and their surroundings.
Transparency
Honesty and openness about sourcing, ingredients, materials and practices to foster trust in every product offered.
Integrity
Prioritizing unprocessed, whole products to maintain their natural nutritional value and promote wholeness in well-being.
Purity
A dedication to offering natural organic products that preserve their original essence, embodying the purest form of nourishment.
Inspiration
Encouraging mindful lifestyles through education, art, and partnershipst that raise awareness of sustainability, well-being and social responsibility.
BeeO Vision
By embracing the wisdom of the nature, BeeO aims to help create a world where harmony is not a destination but a way of life.
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A Story Within our Logo
The Essence of BeeO
The story of BeeO unfolds like a kaleidoscope of appreciation for nature, the promotion of holistic health, and a deep commitment to sustainability.
At the heart of BeeO’s logo is the humble bee - a timeless symbol of well-being in harmony with nature, encircled by a flower that represents the beauty of life, built with the hexagons - the building blocks of nature.
The logo’s overall shape of an upward-pointing triangle embodies the interconnectedness of all things - from small yet vital elements like Bees to entire ecosystems - reflecting BeeO’s commitment to fostering a more harmonious way of living and a higher state of consciousness.
BeeO Colours
Earthy Green : represents the color of cherry leaves, marking BeeO’s origins during the cherry blossom season and symbolizing the freshness of its organic offerings.
The golden yellow : of comb honey - the purest, unprocessed form of honey - embodies BeeO’s dedication to the holistic approach to food and well-being.
At BeeO, this philosophy guides everything we do—reminding us that through mindful choices, we can live in harmony with the world around us.
Our Commitment to Sustainability
At BeeO, we are determined to minimize our environmental impact and promote sustainable practices.
To achieve this, we have established an environmental commitment charter, which is fully aligned with the values of BeeO and those of our clients:
Organic Excellence
We carefully select products from organic farming, grown without the use of pesticides, herbicides, or other chemicals harmful to the planet and to health.
Local Sourcing
We prioritize local producers, not only to reduce our carbon footprint but also to actively support the local economy.
Eco-Friendly Packaging
In our pursuit of sustainability, we choose reusable, recyclable, or compostable packaging, thereby limiting our environmental impact.
Optimized Energy Management
With a focus on energy efficiency, we adopt innovative solutions and smart regulation systems to manage our energy consumption.
A Commitment to Sustainable Education
We are dedicated to raising awareness among our clientele and our team about the importance of environmental protection, providing information and guidance on sustainable practices.
Continuous Improvement Initiatives
We pride ourselves on consistently evaluating and refining our ecological initiatives, whether by reducing our environmental footprint or by promoting a greener future.